First week of Marketing

What Did I Learn This Week in Marketing?

Marketing is a very different mindset it seems to me. I thing that so far, it is about latching onto an image or slogan and anchoring your product to that. After time when customers identify that product with the slogan or image then you can branch it a little bit. I think a great example is McDonald's "I'm lovin' it". When that slogan came out, many people already knew of McDonald's, but now they can just do the sound that goes with the song and people can recognize that is "I'm lovin' it". There are a few other slogans that ring off the top of my head... Volkswagen "sign and drive" event. "More saving, more doing, that's the power of home depot".

I also am feeling I have to retrain how I used to think marketing was. I think if I go in with the mindset of what I already thought it was, then I will just be left in the dust. I should probably just wipe the slate clean and go from step one to accomplish whatever mission/assignment I have set before me. I know I can't follow the notions I get from Mad Men! That archaic chauvinist way of thinking will not get me anywhere. Retraining the way I think marketing was seems to be the only logical thing.

In other news this week our class is piloting this new web product for our school called "Canvas". For those of you who don't know my school puts out and receives information largely web based. We have classes, then we get our assignments from the internet, and return them in the same fashion. That program title that was/is used is called "E College". Now we are using this Canvas thing and so far its been a forced cluster. There are probably great things that Canvas uses/creates that E College doesn't, but there is still a learning curve that was forced too early. On the first day of class we had assignments due on Canvas before we knew how to work the program.

The first week of classes so far seem to follow what I have had the last 3 semesters. The professors talk about EVERYTHING that we are probably going to go over, and it seems daunting, then we start just completing things. Before you know it our semester is already over, and we've learned something. Every semester just piles on the work first day, but I have known for a long time you can't complete everything all at once. You have to work slowly and diligently towards your goals.